OMR Podcast - Sascha Peljhan, Naketano Gründer

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When Naketano announced its closure in 2018, many in the fashion industry thought it was a marketing stunt. At the time, the signature hoodies with drawstrings and faux leather emblems were bestsellers, both online and in physical stores. After years of growth, the fashion brand was at its peak. Why would anyone give up a business that generates millions in profit? But the two founders from Essen were serious: they called it quits, leaving not only many unanswered questions but also a painful gap for retailers and online stores like About You. Six years later, Sascha Peljhan revealed on the OMR podcast why they decided to end it back then, and—most importantly—why selling the brand was never an option for them.